Fundraising: YouTube non-profit collects US$ 10,000 for clean water in a single day

Updated - Tuesday 28 April 2009

To commemorate World Water Day, YouTube featured a video from charity: water, which included a Call to Action overlay that encouraged YouTube users to donate money to help build wells and provide safe drinking water. Charity:water was able to raise over US$ 10,000 (€ 7,600) in one day from the video; enough to build two wells in the Central African Republic and provide over 150 people clean drinking water for 20 years.

The Call to Action feature is one the benefits open to non-profit organisations in the U.S. or U.K. who have joined the YouTube Nonprofit Program.

In February 2009, charity:water raised over US$ 250,000 by organising "Twestivals" in 202 cities around the world [1]. From 11-14 April 2009, charity:water broadcast live via satellite the drilling of the first Twestival well in Ethiopia.

[1] Fundraising: Twestivals in 202 cities raise money for charity: water, Source Weekly, 19 Feb 2009

Web sites: YouTube Nonprofit Program ; charity: water ; Twestival; WASH news Financing - fundraising;

Source: YouTube Blog, 27 Mar 2009