Palathulli: Kerala water conservation campaign wins UNESCO award
Updated - Thursday 16 March 2006
The Malayala Manorama’s ‘Palathulli’ programme from Kerala, India wins UNESCO’s international award with a prize money of US$ 20,000 (EUR 16,600). ‘Palathulli’ is a social campaign, started in 2004 by Malayala Manorama, aimed at promoting rain water harvesting and conservation of water. This award is presented once in two years by UNESCO’s International Programme for the Development of Communication (IPDC), for expertise in idea campaigning at the rural level. ‘Palathulli’ is a creative campaign comprising road shows, video-photo exhibitions, seminars and media publicity. It conveyed effectively to 1.4 million people that water conservation and rain water harvesting are the solutions to drought and water scarcity in Kerala. This year 1500 schools are participating in the conservation programme.
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